Loud & Graphic 60s 70s

Our 'Loud Graphic 60s 70s' collection will house all of the bright patterns made famous in the 1960s, 1970s and in the early 80s. I'll also be popping in some paisleys, retro and trippy fabrics from those decades.

Large scale pattern designs that emerged in the 1960s and 1970s are known as 'supergraphics'. These patterns are bold and usually designed around stripes and other shapes, with singular use of colours and associated hues. Verner Panton was a well-known explorer of the power of supergraphic patterns and colourways. The movement was largely architecturally inspired, but with a flash of futuristic styling encompassing minimalism and new materials.

Other pattern styles that boomed in those decades included optical art (op art), psychedelic, flower power and the general 'retro style' of bright, loud colours in simple graphic form. Whilst some people think 'retro' means something modern that is inspired by vintage design, the word was originally used to describe bold interiors from the 1970s. Think bright plastic tables, striped wall patterns or fabric wall art, rich coloured velvet modular couches and Melamine dining ware.